Selectively — fewer than three client builds per year. Our primary model is building and owning our own apps, which is what makes us useful as a build partner: we know what ships, what sells, and what the App Store actually rewards. If you have a strong idea and want a senior team to design, build, and grow it with you, tell us about it. We only take on products we genuinely believe can succeed.

Data first. We look at App Store search volume, competitor ratings, pricing, and revenue estimates. If a category has strong demand but weak products — that's where we go. We validate before we build, so we're not guessing on market fit. The same lens applies to client projects: if an idea doesn't pass our market test, we'll say so before we take a deposit.

Primarily through organic App Store search. We invest heavily in ASO — keywords, metadata, screenshots, and ratings — so our apps rank and convert without paid acquisition. Regular updates improve retention, which improves rankings, which drives more installs. It compounds over time — and it's the same growth playbook we ship with every acquisition or client build.